Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

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A press release template you can use

To help you get started on your press release kit[8], we put together this template to help you structure your story using a common press release format. Simply copy and paste it into Microsoft Word or Google Docs and start writing. You can replace each component with your own information and adapt it according to your needs. 

[Headline that announces the story and captures attention]

[Subtitle that quickly summarizes your story]

[CITY, Month, Day, Year]—[Company Name, Company Description] announced today [the who, what, when, where, and, why of your story].

[Share past milestones, events, stats, research, and additional context a journalist might want. Use multiple paragraphs and bullet points if you need to.]

[Incorporate some quotes from the main subjects/experts involved in your story.]

[Emphasize once more what makes this story newsworthy.]

[End with more information about your company, how to learn more, and get in touch for more information.]


A press release example from Bulletproof

Below is a press release example from Bulletproof[9] announcing a new product line.

As you read it, note its use of attention-grabbing statistics, action words, and clear benefits. The use of bulleted information makes the release easy to scan and read. The boilerplate also includes more resources for reporters as well as social media information. It ends with the name, phone number, and email of the company’s media contact.

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